How serious
are we about allergies and allergens?
How much
significance do we place on effective competent communication of allergens in
products to customers?
How
serious are allergies in terms of our health response as well as the amounts of
people suffering from this condition?
What are the
consequences when something goes wrong?
Recently, I have been looking back at the information we
receive from FSA (Food Standard Agency) via updates and food alerts. They
usually arrive by email, warning of potential dangers, what they are and what
products have been affected. Food alerts can range from ‘salmonella in a product’
to ‘a
missing ingredient on the label’.
Which one, do you think, sounds more daunting? Salmonella?
For some certainly or perhaps for us all? Eating food contaminated with high
levels of Salmonella could have catastrophic effects on us all. The fact that
young children, the elderly or people with a weakened immune system are more at
risk makes things even worse, even terrifying considering the consequences!
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What about if an ingredient (possible allergen) in a product
but missing from the label? Does it petrify us? What about the consequences of
this potentially dangerous situation? Will it affect us all? Perhaps only those
with an allergy to a particular ingredient will be affected?
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So, how much weight do we put on these two potential
dangers? Are they both of a similar significance? Do we approach them in the
same way?
The consequences could be of a similar severity; however,
the number of potential victims of one particular foodborne disease outbreak
could surpass the victims of lacking allergen ingredient on a label. It does
not mean, though, that the ‘label’ situation is less important or dangerous.
Especially, if you consider that this affected person could be you or someone close
to you or that you know and the effect is often life threatening.
Only this year in January 2019, I received no less than 12 Updates from FSA. How many of these,
do you think, were ‘Allergy alerts’?
There were 10 allergy alerts and two other food alerts
Think about this, plan to prevent this and act on this
before it’s too late.